Regula Marti helps media organizations navigate transformation at the intersection of editorial, product, technology, and business strategy.
In this article, Regula discusses how engagement isn’t a single metric to maximize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context. She recommends moving beyond averages and article-level metrics to analyze engagement by audience segments and sessions, focusing on whether readers get what they came for and return.
Most publishers have more engagement data than ever — and still struggle to agree on what engagement actually means. The tools aren’t the problem. The problem is the assumption behind them.
