The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
Regula Marti helps media organizations navigate transformation at the intersection of editorial, product, technology, and business strategy. She spent 12 years at one of Switzerland's largest digital media groups, including three as CPO. She also teaches at MAZ – Die Schweizer Journalistenschule.
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