The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
154 posts
How to stop subscription revenue leaks: technical and strategic solutions
Ali Mahmood shares how to build secure, trust-based subscription systems that protect revenue without alienating readers.
Your subscription forecast is broken, and maths isn’t the problem
A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
The homepage isn’t dead, it just stopped being a page
A publisher's homepage is no longer about one screen. It’s about shared intent that runs through the entire product experience.
Subscription price increase: the 7 biggest mistakes to avoid
How do you increase revenues and retention whilst increasing the price of your subscription? We ask the pricing experts!
Build or buy: The technology decision that defines modern newsrooms
Ali Mehmood looks at why media organizations that can't evaluate software development costs and timelines are already obsolete
The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue
If you're relying heavily on discounts to drive subscription growth, you might be winning the battle but losing the war. Here's why & what to do about it.
The media industry’s 5 toxic obsessions: no.1 criticizing platforms
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
What your paywall says about your product (and why it matters)
Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.