Guides

Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.

144 posts

Developing the middle of the funnel: how to turn fly-bys into loyal readers

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.

Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.

How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.

Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.

Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality.

Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.