Are machines our most valuable audience? How media can monetize AI agents
A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
137 posts
Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people
Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution
Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality.
Data to Decisions: How AI is Transforming Digital Product Management
Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.
How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
Building a Product team on a tight timeline
Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
Making AI work for you: A practical guide for subscription managers
Ah no, not another article on AI! The internet is awash with commentary on the ‘potential’ impact of…
The four dimensions of personalization
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
The checklist to write engaging polls
Polls haven’t always been a favorite among media, often dismissed as gimmicks. But their potential is undeniable: polls spark conversations, convert passive readers into active participants, and deepen audience relationships.