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Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.

136 posts

Why you need audience people in your media company

Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.

byKhalil A. Cassimally

A Practical Guide to Product Strategy Execution

Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality.

byAbby Reimer

Decisions

Data to Decisions: How AI is Transforming Digital Product Management

Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.

bySujathullah Panchi

Operations

How the user needs approach boosts engagement

Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.

byStefan ten Teije

The product guide to turn ideas into action

Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.

byKhalil A. Cassimally

Decisions

Building a Product team on a tight timeline

Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.

byPeter Brumby

Operations

Making AI work for you: A practical guide for subscription managers

Ah no, not another article on AI! The internet is awash with commentary on the ‘potential’ impact of…

byRupert Knowles

Decisions

The four dimensions of personalization

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…

byTom Burrell

Operations

The checklist to write engaging polls

Polls haven’t always been a favorite among media, often dismissed as gimmicks. But their potential is undeniable: polls spark conversations, convert passive readers into active participants, and deepen audience relationships.

byPia Frey