Your subscription forecast is broken, and maths isn’t the problem
A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
152 posts
The homepage isn’t dead, it just stopped being a page
A publisher's homepage is no longer about one screen. It’s about shared intent that runs through the entire product experience.
Subscription price increase: the 7 biggest mistakes to avoid
How do you increase revenues and retention whilst increasing the price of your subscription? We ask the pricing experts!
Build or buy: The technology decision that defines modern newsrooms
Ali Mehmood looks at why media organizations that can't evaluate software development costs and timelines are already obsolete
The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue
If you're relying heavily on discounts to drive subscription growth, you might be winning the battle but losing the war. Here's why & what to do about it.
The media industry’s 5 toxic obsessions: no.1 criticizing platforms
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
What your paywall says about your product (and why it matters)
Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.
Perfect your value proposition to convert more readers into subscribers
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
When the article is no longer enough: formats that outperform the article on news apps
How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.