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Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
154 posts
When the article is no longer enough: formats that outperform the article on news apps
How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
How to turn registered members into subscribers
Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
Why the most valuable newsroom KPI is no longer reach but belonging
Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
Are machines our most valuable audience? How media can monetize AI agents
A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people
Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution
Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality.
Data to Decisions: How AI is Transforming Digital Product Management
Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.
How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.