How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
144 posts
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
Building a Product team on a tight timeline
Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
Making AI work for you: A practical guide for subscription managers
Ah no, not another article on AI! The internet is awash with commentary on the ‘potential’ impact of…
The four dimensions of personalization
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
The checklist to write engaging polls
Polls haven’t always been a favorite among media, often dismissed as gimmicks. But their potential is undeniable: polls spark conversations, convert passive readers into active participants, and deepen audience relationships.
Easy-to-cancel regulations are an opportunity rather than a threat
"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
Open source, proprietary CMS or build your own? The choice is simple
Cost is obviously an important factor, but beyond price, there are many other variables to consider. Jorge Mediavilla helps you evaluate the options.
Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve,…