© Aurélie Garnier
To wrap it up: - The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value - The Golden Circle framework will allow you to work on your why, what and how - Starting with the why is how you'll best define a value proposition that matches your audience's needs - Defining your value proposition is by no means easy and yet it is THE essential preliminary step to work through before launching or re-launching a premium strategy
Quickly, what is a value proposition?
