Hi, I'm Lennart Schneider, Founder of Subscribe Now, helping decision-makers in the subscription economy attract subscribers and keep them happy.
When I talk to newsletter creators, it usually doesn't take long before one of two questions comes up:
1) What actually constitutes a good open rate?
2) My newsletter has an open rate of 40%. That's great, isn't it?
The honest answer is: There is no such thing as a "good" open rate, and the open rate really says nothing about the quality of your newsletter.
In this article, I want to clear up this misconception and explain when you should still pay attention to it.
P.S. I've written a book! The playbook for successful subscription models: With growth strategies and best practices from 50 leading companies. You can pre-order here (or on Amazon).
Why open rate says nothing about the quality of your newsletter
