© Illustration by Aurélie Garnier
Making your paywall dynamic means being audience-first, adapting the conversion experience to a user's profile or context thanks to audience segmentation. It's the most effective strategy to optimize conversion rates.
Importantly, dynamicity can be integrated to any paywall model - freemium, metered or hard - to better adapt the experience to each reader. For instance, even if you'd like to block all content for all readers (a "hard" paywall model), you can still adapt paywall messaging or the subscription offer to a reader's profile or context.
