Leveraging editorial products for growth at Republik
How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
119 posts
The power of puzzles: How The New Yorker approached a games paywall
On the heels of The New Yorker's new word game, the team revamped their paywall strategy.
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl
We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
What your paywall says about your product (and why it matters)
Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.
Perfect your value proposition to convert more readers into subscribers
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
Building a subscription product for young readers at Mediahuis Belgium
Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent