Conversion

Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.

120 posts

Subscription offer page benchmarks

A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.

How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?

On the heels of The New Yorker's new word game, the team revamped their paywall strategy.

Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.

Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.

Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.