Having worked for many years at various publishing houses, Markus Schöberl launched pv digest 12 years ago. Through this media, Markus publishes a monthly commented overview and analysis on sustainability for digital and print media professionals, supporting their work in building lasting revenue models.
After having compiled so many case studies and spent so much time analysing industry strategies, we spoke to Markus on how he believes publishers can successfully balance acquisition and retention to maximise the ARPU of each reader.
Q: Let’s dive in at the deep end: what are your top recommendations for publishers offering digital subscriptions?
