Conversion

Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.

119 posts

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.

Better compare prices of digital media subscriptions around the world with the Big Mac Index.

BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.

Paywall benchmark examples from around the world

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.

In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.