Conversion

Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.

117 posts

45 acquisition channels to convert readers into subscribers

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.

OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.

Paywall benchmark examples from around the world

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.

In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!