North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
119 posts
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
Kathimerini launch Greece’s first digital subscription model
Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
Inspiration on how to make your hard paywall dynamic
The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.
Defining subscription pricing at Le Monde
Low-entry offers, incremental price rises, monthly vs annual... Le Monde shares their work on subscription pricing
Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question
We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Planning Your Subscriptions for 2025
Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
The concept of peak subscriptions is not a problem with readers
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…