How do you decide which article is free or premium?
Most publishers still decide whether an article is premium based on the content itself rather than the reader. How can you do better?
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
119 posts
The essentials for a successful subscription landing page
The ultimate benchmark miro board and tick list to build a successful subscription landing page.
How to evaluate the success of your subscription model (before optimizing)
Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.
Building the optimal registration journey
Registration is a valuable model for digital publishers at any level of maturity or revenue model:
How many articles should you offer for free before the paywall?
It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context
5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our…
How to analyze your subscription data
Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…