What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
117 posts
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025
Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth
Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
With tightening regulations, these publishers are already using Cookie Walls to increase consent rates
Cookies are a pretty hot topic at the moment, and with companies being faced with constantly changing, ever…
Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories
The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes…