Around 49% of the world’s population, more than ever in history, will head to the polling station as at least 64 countries (plus the European Union) are holding national elections in 2024. Then add on Europe’s summer of sport, with the Euros, tennis, Tour de France and of course the Paris 2024 Olympics, and you have plenty of incredible opportunities to acquire, engage and convert audiences.
Whilst some of these events have been and gone, there will be plenty more in the future. So let’s look at how publishers around the world have been maximizing on the potential value of these events to develop their online audiences, from live blogs and countdown clocks to special subscription offers and dedicated newsletters.
