How to optimize subscription conversion rates on mobile
Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
117 posts
6 ways to optimize your paywall conversion rates
6 concrete strategies to put in place to better convert users into subscribers
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?
The New York Times dynamic paywall model, analyzed
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.
How publishers are using A/B testing to optimize conversion rates
3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?
Forget focusing on paywall types, it’s time to put your audience first
Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.
A/B testing paywall benchmarks
Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates