The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
117 posts
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy
Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
4 lessons from Fortune’s subscription model
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers
Used by most of the large publishers in Switzerland, OneLog is supporting registration models across Switzerland.
How to dynamic paywall (it’s a lot more simple than you think)
Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers