Conversion

Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.

118 posts

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…

The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.

Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…

Why young people don't pay for subscription-based news

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media

Used by most of the large publishers in Switzerland, OneLog is supporting registration models across Switzerland.

Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers

An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers