What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
Conversion
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
117 posts
The first-party data strategy to increase ARPU for digital publishers
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
The Right Message: Subscriptions, Paywalls and Prospect Theory
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users
How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription
Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step
4 things to learn from Süddeutsche Zeitung’s digital transformation
Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.