This article is part of a series of deep dives into digital publishers' subscription models, bringing together Lennart's key takeaways from his podcast conversations (available in German) and Madeleine's research on the wider publishing community.
Babbel is one of the most successful language learning apps in the world and, by their own admission, they have already sold 10 million subscriptions. Yet they operate in a particularly challenging market. Many customers subscribe to learn a new language for their upcoming trip, but then realize how difficult it is to stay motivated. Not to mention the competition with VOD platforms, news media and other subscription sites to secure a place in their consumer’s monthly spending…
In this episode, Nina Pollex, who led the CRM team at Babbel for almost 10 years before recently moving to paramount+, told us how they managed to build long-term customer relationships and a growing subscriber base despite these challenges.
You can listen to the full episode at www.subscribe-now.de.
