This article is part of a series of deep dives into digital publishers' subscription models, bringing together Lennart's key takeaways from his podcast conversations (available in German) and Madeleine's research on the wider publishing community.
U.S. business magazine Fortune is about to turn 100 years old, but for Chief Customer Officer Selma Stern, it feels more like a startup. She left Axel Springer for New York in 2019 to build their subscription business and, last year she joined Fortune Media’s executive team.
In a recent episode of Subscribe Now, she talks about what she’s learned in the U.S. media market and why she thinks many beliefs in publishing are outdated. You can find the full interview at Subscribe Now.
Here are my top 4 from the interview:
