It’s now been 4 months since Argentina’s biggest news site, with over 22 million unique visitors, launched their new newsletter products. Users can register for free to any of the 40 newsletters, all containing original content and analysis. This format allows the publisher to build closer relationships with their readers, understanding their interests when it comes to accessing and consuming information.
Towards the end of 2022, Infobae, the most widely read news site in Argentina, joined the list of publishers allocating increasingly more resources to newsletters, betting on this content to reach new audiences, build loyalty among existing users and better personalize its digital offer.
