Mobile | The Audiencers

22

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…

ByKevin Anderson

11

Mar 2024

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

ByAnabelle Nicoud

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

25

Sep 2023

Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times’ app offering 8 in-depth articles a day.

ByDilyana Evtimova

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

ByMadeleine White

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

28

Aug 2023

Inspirations