Mobile | The Audiencers

22

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…

ByKevin Anderson

11

Mar 2024

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…

ByAnabelle Nicoud

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

25

Sep 2023

Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough is said about the other…

ByDilyana Evtimova

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

ByMadeleine White

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

28

Aug 2023

Inspirations