Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers have focused on understanding audience needs to refine their products to drive engagement and reader revenue.
Against this backdrop, the role of apps is shifting as publishers take advantage of their traditional retention benefits while looking to develop them further to acquire new subscribers and engage new audiences, according to Pugpig’s latest State of Mobile Publishing Report.
The report draws on industry insights, exclusive analytics data from the hundreds of apps Pugpig builds and a survey of more than 70 publishers. It provides actionable intelligence on how publishers can grow the audience and engagement for their apps, new opportunities with apps to increase first-party data and future app features that publishers believe will deliver on their editorial and business goals.
