Publishers: how to maximize reader engagement on mobile apps

DER SPIEGEL engagement DER SPIEGEL engagement
© Illustration by Aurélie Garnier

Mobiles bring a whole world of possibilities for your publication – it’s your opportunity to be with your reader at all times and potentially grab their attention whatever they’re doing. So how do you maximize this potential and increase reader engagement on mobile apps?

Here are 6 techniques with examples from some of the best in the business.