Khalil A. Cassimally is Head of Audience Insights at The Conversation, working with editorial, audience, data and engineering to bring more value to more people in more places.
We’ve all seen it: a team wants to know more about its users or customers so it scrambles to create a survey with lots of questions. It hustles to get respondents, eventually compiles the data it gathered, and presents them as a massive slidedeck. And it hopes that among the plethora of collected data, it will find some potentially interesting information.
