Listening to articles rather than reading them, because we're in the car, our hands are busy cooking or we're in the middle of a sports session… if the idea seduced…
We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied…
Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged…
It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block simultaneous sessions - two users accessing premium content under a single login.…
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…