Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
121 posts
Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success
With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
User needs 2.0: a plug-and-play model to be more valuable to audiences
Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters
Maximize the value of newsletters with Andy's plan aimed at local publishers
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
#7. Turning the customer care center into a source of insights
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
User research: How The Conversation used a decision-first approach to inform two key products
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
Findings from The State of Digital Publishing Market Report
A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs