© Illustration by Aurélie Garnier
I'm Alexander Held, Senior Data Scientist at DER SPIEGEL, and this is the third article in a series on our audience engagement strategy.
> In part one, we explained how we built our engagement score, a blended metric for measuring reader interaction (link to part one).
> In part two, we showed how combining the score with surveys and interviews helped us identify our most important engagement drivers (link to part two).
> In this article, we describe how we apply the score across our product and channels, and why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth.
