What 400 media apps tell us about the trends driving engagement in 2025
Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
Benchmarks
Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
50 posts
The Big Mac Index: a tool for comparing subscription price across the media industry
Better compare prices of digital media subscriptions around the world with the Big Mac Index.
45 acquisition channels to convert readers into subscribers
Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
25 ideas of content, features and benefits to offer paying subscribers
Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
Strategic priorities for the next two years: a world tour of media CEOs
At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.
160+ paywall examples to inspire your subscription strategy
Paywall benchmark examples from around the world
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
60% increase in active users: the value of push notifications
Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.
Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media
An analysis of the latest Tech Stack Study, providing publishers with a benchmark of the range of tools used by the French media.
Inspiration on how to make your hard paywall dynamic
The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.