Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
Benchmarks
Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
55 posts
Subscription offer page benchmarks
A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
Subscriber cancellation journey benchmarks
Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…
Subscriber onboarding journey benchmarks
Engage and retain subscribers from the moment they click pay with an on-site onboarding journey.
5 ideas of article formats where form follows function
How can we make text-heavy article formats more useful? Let's look at some examples of articles where form follows function.
What 400 media apps tell us about the trends driving engagement in 2025
Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
The Big Mac Index: a tool for comparing subscription price across the media industry
Better compare prices of digital media subscriptions around the world with the Big Mac Index.
45 acquisition channels to convert readers into subscribers
Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
25 ideas of content, features and benefits to offer paying subscribers
Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
Strategic priorities for the next two years: a world tour of media CEOs
At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.