How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
"Re-invest in quality journalism,…
Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers’ subscription mode
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
You're reading The Audiencers' newsletter #2, sent out on November 9th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Alexa, play 'With a…
You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
And there goes the…
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…