Why I don’t care about your newsletter open rates
There's no such thing as a "good" open rate, but you shouldn't stop tracking this metric
Newsletters
Newsletter strategies for engaging, converting & retaining audiences, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
24 posts
The Mill Media’s Simple Bet: Readers Pay for Quality
What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
How NYT Wirecutter shipped a personalized newsletter in 4 weeks
The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
The Economist’s Substack experiment: building a newsletter product off-platform
In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters
Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
5 essentials when A/B testing from Reuters’ newsletter team
A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
How the Toronto Star gets new subscribers onto newsletters to engage and retain
The tests that are now the second biggest driver for all newsletter signups at the Star.
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.