5 essentials when A/B testing: lessons from Reuters’ newsletter team
A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
How the Toronto Star gets new subscribers onto newsletters to engage and retain
The tests that are now the second biggest driver for all newsletter signups at the Star.
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
Man of Many – the carbon-neutral, quality-focused, independent men’s lifestyle magazine picking up awards left, right and center
Man of Many is a proudly independent Australian digital media for the latest in products, technology and style…
How we developed a custom collaborative editor for our journalists at Contexte
At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels…
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.