Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up

© Illustration by Aurélie Garnier

Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic in under 5 minutes each morning. Launched by ex-Burda Gregor Becker and ex-Ringier Paul Ostwald in 2023, the brand already has over 50,000 subscribers and a growing collection of daily newsletters, including markets crunch (on daily business news), deals crunch (on Private Equity, mergers & acquisitions) and ai crunch with automotive crunch and others to follow soon.