© Illustration by Aurélie Garnier
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers on the panel following the event.
In the pursuit of increasing subscription revenue and customer lifetime value, publishing teams are diligently working to identify subscribers who have high propensity to churn in the future. It’s a challenging task, but recognizing these patterns and identifying these at-risk readers is vital for maintaining a profitable operation.
During The Audiencers’ Festival in Madrid, an event dedicated to subscription models, several media professionals revealed their strategies for retaining subscribers and reducing churn.
