Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
How do you decide which article is free or premium?
In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out…
The ultimate guide to audience research methods for digital publishers
The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen…
The Audiencers’ Festival Madrid presentation slides
At The Audiencers’ Festival Madrid, our first event in Spanish, we heard from the top publishers in the…
The Audiencers’ Festival New York presentation slides
At the very first Audiencers’ Festival New York, we heard from the likes of The Washington Post, The…
The Audiencers’ Festival London #2 presentation slides
We were back in London in 2024 for round two. This time, bigger and better than ever!
Moments of truth: retention essentials for publishers
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…
Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…