Retention

Retention strategies for digital media with a subscription model, by The Audiencers, the leading community for publishing professionals.

59 posts

Dopamine & the Hook model: how The New York Times harnesses the power of games

Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…

Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.

This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…

From the early days of market research homing in on a target audience to finding ways to incorporate…

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…

Increase ARPU and customer loyalty by expanding your product range

9 types of lock-in effects with real world examples to better retain your subscribers

After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…

French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?