After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business Development at Lagardère News, responsible for acquiring and retaining digital subscribers for Paris Match and Journal du Dimanche. Given her experience in both the audio/video streaming industry and that of digital press, this interview focuses on the lessons that can be learnt from one to apply to the other.
Before working for online press titles, you spent a few years with Molotov (video streaming platform) and Deezer (audio streaming). What differences do you see between these worlds?
“The first, fairly obvious difference is that the media market is a little less mature than the streaming market when it comes to digital subscriptions. The fact that streaming brands are ‘pure-players’ obviously plays a key role – the user-centered, digital-first vision was adopted from the outset. On the other hand, the press is still very much infused with a print-first model and mindset making digital transformation a big challenge.
