Retention

Retention strategies for digital media with a subscription model, by The Audiencers, the leading community for publishing professionals.

60 posts

Publisher unsubscription journeys: benchmarking and best practices

How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey

This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…

This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is…

In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…

Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…

100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…