07 Apr 2023 Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model ByMadeleine White
23 Mar 2023 Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue ByMadeleine White
16 Mar 2023 Inspirations 4 things to learn from Süddeutsche Zeitung’s digital transformation Transformation is a process, not a state, developing multiple revenue pillars, and other lessons to learn from Süddeutsche Zeitung’s subscription model ByLennart Schneider
08 Mar 2023 Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic ByMadeleine White
22 Feb 2023 Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? ByLaura Graham
24 Jan 2023 Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy ByMadeleine White
17 Jan 2023 Inspirations 7 lessons for publishers from 7 different subscription businesses Learn from other subscription businesses to increase engagement, conversion and retention ByLennart Schneider
04 Jan 2023 Inspirations From community to reader revenue: lessons to learn from The Independent and Reach PLC Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers. ByMadeleine White
20 Dec 2022 Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate? ByJean-Michel De Marchi
08 Nov 2022 Inspirations How the experts do brand publishing: when digital marketers launch their own media We speak to a digital marketing expert on how they successfully launched a media to support their brand. ByMadeleine White
