France is the latest country to announce new “Click to cancel” provisions that are making it easier than ever for consumers to terminate unwanted subscription payment plans for everything from cosmetics to newspapers to gym memberships. Alongside tightening cookie regulations, these changes go a long way towards better protecting consumers and preventing deceptive business practices.
And, whilst many may assume that these regulations interfere with digital reader revenue efforts, there is increasingly more proof that making unsubscription easier won’t necessarily damage publishers’ revenue. In fact, on the contrary, some who have already moved in this direction have experienced an above industry average level of growth, including an increase in subscriber retention and customer satisfaction.
