After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business Development at Lagardère News, responsible for acquiring and retaining digital subscribers for…
There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough is said about the other…
Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged…
You're reading The Audiencers' newsletter #16, sent out on June 14th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
In The Audiencers' Newsletter #16:…
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.