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Use cases and strategies employed by digital publishers using Poool’s suite of tools for dynamically engaging, converting and retaining audiences.

35 posts

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!

The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.

L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.

L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.

Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.

Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context