Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Poool
Use cases and strategies employed by digital publishers using Poool’s suite of tools for dynamically engaging, converting and retaining audiences.
33 posts
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
Inspiration on how to make your hard paywall dynamic
The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.
Please don’t leave me! Strategies to retain subscribers after a promotional offer
L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…