How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
Poool
Use cases and strategies employed by digital publishers using Poool’s suite of tools for dynamically engaging, converting and retaining audiences.
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Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?