June 25th, 2026
Reserve your spot
About the Festival.
June 25th 2026
Bringing publishing professionals together to make better decisions when it comes to engaging, converting and retaining their audiences.
A full day of expert insights on stage, insightful conversations off stage and plenty of time to chat with fellow Audiencers!
The Festival Program
Doors open at 9am, with Madeleine & Marion taking to the stage for the introduction at 9:30am.
(Bilingual event, French & English, with translation)
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9:30 – 10:00 AM
Welcome, and industry trends to look out for in 2026 / Bienvenue, et ce qu’il faut faire pour réussir en 2026
Madeleine WhiteCo-founder · The Audiencers
Marion WyssCo-founder · The Audiencers
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10:00 – 10:30 AM
“Pay what you can”: an acquisition success story / « Payez ce que vous voulez » : une réussite pour l’acquisition
Marc GendronPrincipal director, Audiences and platforms · Les Coops de l’Information
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10:30 – 11:15 AM
Building, engaging and monetizing niche communities / Communautés de niche : création, engagement et monétisation
Nolwenn PasquierCMO · Ouest-France
Gilles LajoieGeneral Manager · Protégez-vous
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11:15 – 11:45 AM
☕ Coffee break
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11:45 AM – 12:15 PM
Toilet paper, snack boxes, meditation apps: what can media learn from the subscription economy, beyond just copying Spotify? / Papier toilette, box de snacks et applis de méditation : ce que les autres modèles d’abonnement peuvent apprendre à la presse
Max MonéCo-founder · Poool- Marion WyssCo-founder · The Audiencers
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12:15 – 1:30 PM
🥪 Lunch
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1:30 – 2:00 PM
The successful gamble of registration at Radio-Canada / L’authentification chez Radio-Canada : un pari réussi !
Catherine LégerDirectrice marketing de performance · Radio-Canada
Mathieu TherrienDirecteur des produits numériques · Radio-Canada
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2:00 – 2:45 PM
Confessions of a convertaholic: what actually works in 2026 / Confessions d’une accro à la conversion : ce qui marche en 2026
Emilie HarkinSVP, Growth · The Guardian
Emma McKayDirector of Newsletters · Postmedia Network
Corinne OsnosVP, Subscriptions & Marketing · Foreign Policy
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2:45 – 3:15 PM
☕ Break
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3:15 – 4:00 PM
The silent partner: how AI is helping newsrooms build engagement / L’associé silencieux : comment l’IA aide les rédactions à renforcer l’engagement
Chloé SondervorstIntelligence artificielle et culture numérique · Radio-Canada
Jean-Pierre BastienHead of Innovation & AI Transformation · Urbania
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4:00 – 4:45 PM
Packaging subscription: how to marry customer needs with business growth
Rachel MinesDirector, Subscriptions · Skift
Emily GoligoskiAudience research & design leader
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4:45 – 7:00 PM
🥂 Networking drinks
What a fantastic event! The size was just right… The speaker lineup was impressively diverse… Every presenter brought their own strengths to the stage. What stood out most to me was how welcoming and relaxed the atmosphere felt — whether you were new to the industry or a seasoned professional, there was something valuable for everyone. Daniela Bez, Rheinpfalz
The Festival Space
Radio-Canada
La Place de Radio-Canada
1000 Av. Papineau, Montréal, QC H2K 0C2, Canada
Thank you to our Festival partners
