We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied…
The separation between editorial and business activities of news organizations has long been a fundamental norm of journalism. Journalists have traditionally considered this separation as both an ethical principle and…
This article analyzes 9 Spanish-language publishers - La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador, El Mundo, El Pais and El Nuevo Dia - their paywalls, pricing…
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect…
Can you introduce the Les Coops de l'info group?
Les Coops de l'info is a cooperative press group of six local publishers and one media for younger audiences.
Our local…
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New York Times - everything is tested before it is rolled out on…
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project led to an impressive 2,754…
Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on…
You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
The Audiencers' Community is…
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never…