Subscription

Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

115 posts

Navigating subscriptions in Germany: topics, formats and willingness to pay

In Germany, most readers do not pay for news, but this 2025 study shares a few strategies could change that.

Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1

How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.

Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"

Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business

After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain

What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?

Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.