Subscription offer page benchmarks
A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
115 posts
Alignment as an extreme sport: 5 things effective subscriptions leaders do
Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.
Why it’s time to update your subscription management system to accommodate consumer trends
What should you do before changing your subscription management platform and what you need to consider when choosing?
Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
How to stop subscription revenue leaks: technical and strategic solutions
Ali Mahmood shares how to build secure, trust-based subscription systems that protect revenue without alienating readers.
Your subscription forecast is broken, and maths isn’t the problem
A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
Subscription price increase: the 7 biggest mistakes to avoid
How do you increase revenues and retention whilst increasing the price of your subscription? We ask the pricing experts!
How DER SPIEGEL uses its engagement score: our key use cases
How DER SPIEGEL applies their engagement score, & why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth.
3,360 new subscribers in a month: Télérama’s new streaming guide product pays off
‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.