After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business Development at Lagardère News, responsible for acquiring and retaining digital subscribers for…
With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn’t disappoint
There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough is said about the other…
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…
You're reading The Audiencers' newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
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