Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital Marketing, leads the teams responsible for digital marketing at Radio-Canada.
Summer 2023: the context and Bill C-18
In the summer of 2023, the Canadian media landscape was profoundly altered by the Online News Act (C-18). Aimed at ensuring fair compensation for Canadian media via royalties from major online platforms, this legislation was intended to redistribute millions of dollars a year to the Canadian news industry. However, in August 2023, Meta (including Facebook and Instagram) reacted with unexpected firmness, refusing any negotiations and deciding instead to block access to news content on its platforms in Canada.
