© Illustration by Aurélie Garnier
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New York Times - everything is tested before it is rolled out on a large scale.
I have conducted over 100 A/B tests in the last few years and would like to share my top 4 learnings. Although these insights come from a non-data perspective, they are particularly valuable for anyone approaching the topic from a product or growth perspective. My learnings should serve as an impulse for you to delve deeper if you are interested.
