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Jun 2024

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…

ByTsering Lock

#42. The Economist increases new subscriber engagement with a printed onboarding pack

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%