Smarter discussions thanks to AI-generated talking points at FT
How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
The Financial Times
The Financial Times’ engagement, conversion & retention strategies analyzed by experts at The Audiencers, the go-to community for publishing professionals.
9 posts
AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences
At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.
Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
Building a Product team on a tight timeline
Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Inside the FT’s AI-Powered Story Finding
This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…
Easy-to-cancel regulations are an opportunity rather than a threat
"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.