© Illustration by Aurélie Garnier
Talk about digital transformation! Germany’s Kölner Stadt-Anzeiger Medien is a publishing company born 400 years ago that now owns 3 newspapers and multiple radio stations. The company recently started writing a new chapter of its history thanks to its use of AI. Most notably, they have, since last summer, an AI bot writing articles and appearing in journalism conferences: Klara, a blond and blue eyed young woman who launched a year ago. I was intrigued with Klara and I wanted to understand more her impact in the newsroom. We caught up with Thomas Schultz-Homberg, CEO of the group, to understand how AI helps the group in its editorial and business strategies.
