Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into the strategies of successful digital subscription media businesses, including Argentina's Clarín.
Speaking at The Audiencers' Festival London, in June 2024, Ismael shared 5 secrets behind the leading Spanish-speaking media subscription's success. If you speak Spanish, you can learn more about Clarín's strategy in Ismael's book, Clarín Actualizado.
5 key elements to Clarín’s digital transformation success
- Strategy
- Registration & Subscription
- Big Data team
- Newsroom organization
- Decisive notes
Plus Ismael shares their latest numbers and figures.
