When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership
How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
Conde Nast
Condé Nast’s engagement, conversion & retention strategy analyzed by experts at The Audiencers, the go-to community for publishing professionals.
3 posts
The power of puzzles: How The New Yorker approached a games paywall
On the heels of The New Yorker's new word game, the team revamped their paywall strategy.
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.